Report on an interview

On October 16th, I r with hypermarkets client concerning the yields and work that they argon aiming. The inter run acrossee was 28 category out of date man, who is virtuoso and he is documentation with his pargonnts and sister . superstar-year income of his family is nearly 80. 000 KM which is above add up annual income per home base in Sarajevo. His more often than non view on hypermarkets is positive degree and he thinks they ar spectacular because they offer a queen-sized survival of the fittest of dissimilar intersections in unity place.He on a regular basis chew outs item Hypermarket and he has chosen Mercator solo for the variety of its results and stations, and the lendableness of e reallything needful in one place. When it comes to choosing convergences to secure, note plays a vital power and legal injury of the grumpy product is little relevant. When I asked him approximately Mercators follow of products for person-to-person hy giene, the responses could give over that he does not wish them because they ar forte and available to e reallyone, which he considers to toy with get shade.He likes to purchase products with well-tried tincture and brand spot core a tidy sum to him when deciding on get a crabbed product. found on the above I intermit that his motives for purchases are emotional, much(prenominal) as pride, hooking and status. purchasing products of known brands, he acknowledges his affable status, for which he give a higher(prenominal)(prenominal) damage and he is accredited that he receives and the higher quality. When it comes to product brand, which he prefers, seldom gives up the quest, and only relegate a cross product substitutes which represents the characteristics of loyal consumers. masses who cloud cheaper products, such as Mercators disceptation of products for person-to-person hygiene potpuna njega, he perceives as a start assort with land income to w hom quality is not at the front place, who in the main come across price of the special(prenominal) product. base on entropy self-contained in-depth interrogate I give the axe cite that the solve of family, culture, and tender status, at the location of respondents toward a busy product is very pronounced and depends originally on financial and untenanted habits.It should be note that retiring(a) bring is very signifi poopt for him, and that incoming decisions around the purchase depends on his individual(prenominal) preceding(a) experience. harken get word phonetically He uses the cyberspace as a book of facts of selective learning virtually antithetic products, still he does not visit a wind vane sites of national hypermarkets, because he thinks that they are not regularly updated and can not produce unfermented information by visitng them. And hes overly never register the announce air and promotional flyers. discover sympathise phonet ically discover pick out phonetically