Dollar General Case Study

Table of Content EXECUTIVE SUMMARY         2 1.          primer         3 2.          clam world-wide diagnosis         4 a.          financial abridgment         4 b.         Strengths and weaknesses analysis         5 3.         External Analysis         7 a.         Competitors         7 b.         Opportunities and threats analysis         8 4.          trouble identification         10 REFERENCES         11 EXECUTIVE SUMMARY          clam General is a retailing company, peculiarly extreme value oriented. Since its establishment in 1955, dollar mark General has drastically grown. In 10 eld, from 1955 to 1965, the caller-up grew to 255 stores with annual gross sales of $25.8 million. Today, Dollar General own s 6,300 stores in 27 states, with 2002 annual sales of $6.1 billion and more than 54,000 employees. This ingathering was extremely fast in the 1990s. The number of stores grew so from 1,461 in 1991 up to 6,113 in 2002. Since the beginning, Dollar General takes advantage of a niche by consideration up profitable vitiated stores delivering convenience and value. All the Dollar Generals Strategy is based on a customer-driven distribution of expendable basics.         Financial situation of the bon ton remains authentically gratifying in spite of shareholders lawsuits delinquent to restatement of its earnings few years ago. Revenue growth was allude to 12.

6% in 200! 3 for a check amount of $7.24 billion. Its light up income was the largest of the sector with $319.9 million. In the same time, and e preciseplace the last ternary years, the Company has reduced its long-term debt by $448 million.         Such a success can be explained by a really good positioning of the Company through its external environment and among its direct competitors. Dollar general knows very well how to carry on the exploited niche and its opportunities. The main military strength of Dollar General remains its ability to constantly percipient sore stores, knowing that the key success holds in the proximity of exquisite stores delivering convenience and value. It is... If you want to get a all-inclusive essay, roam it on our website: BestEssayCheap.com

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