satisfying Foods mart Case Study I. History/ universe full-page Foods Market was founded 1980 in Austin, Texas by three businessmen who felt that the essential solid food industry was puddle for a super mart place setup. Two discontinue individual companies, Safer Way Natural Foods and Clarksville Natural Grocery, formed Whole Foods Market. After 27 years of operation, the revision has come a long sort. Today Whole Foods Market is the leading retail merchant of pictorial and total foods, with 194 stores/locations in the United States, Great Britain, and Canada (wholefoodsmarket.com). The partnership has been in the Fortune Magazine 100 Best Companies to prosecute on for every year since the list was made up in 1998 (2007 ranked 5th). The cofounder and CEO, John Mackey, believes that the success of the company is receivable to the unequaled mission of the company and its application. The mission of the company is highly discriminating about what we sell, dedica ted to our core values and soaked gauge standards and committed to sustainable agriculture.ÂOr another way to imagine it the highest quality, least processed, most flavorful and naturally continue foods. (pg C-1) The market for natural and organic foods has been growing rapidly since the companys excogitation in 1980.
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The thoroughgoing Trade Association (OTA) showed that in 1990 rude revenue of organic and natural foods were $1 one thousand thousand. In 13 years, the total gross sales went from $1 billion to $10 billion (sales have affix 10 times). By the end of 2007, the OTA predicts that sales will in crease to $30 billion. The growth rate of th! e market is reaching bracing heights. The year 2000 was the first time that major(ip) supermarkets in the U.S. interchange more organic and natural foods than the 14,500 natural food stores. large Supermarkets such as Kroger and Wal-Mart have created modified health food sections for natural and organic foods. (p. C-3) Legislation passed the Organic Food work Act which has helped with increased growth in the market. October 2002, the USDA established...If you want to get a full essay, order it on our website:
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